More than ROI: Alternate Ways to Define Digital Signage Success

May 13, 2009

The impact of digital signage can be more far-reaching than traditional
measurements based on financial return.

By Bryan Meszaros

When most people think of digital signage, the first thought that runs through their
minds is advertising. Indeed, it’s common today to see screens in supermarkets,
banks and retail environments. In these venues, the typical network strategy is to
drive sales and create a call-to-action by displaying a mixture of content designed
to showcase various products, promotions and services.
While there’s nothing wrong with this approach, there are alternate ways in which
digital signage can generate success for both traditional and non-traditional
environments. Read more

The Digital Television (DTV) Transition

May 11, 2009

The digital television (DTV) transition is coming! Here is a quick FAQ about DTV and how it affects you.

Q. WHEN IS THE TRANSITION TAKING PLACE?
A. The transition to digital television will take place on June 12, 2009.

Q. WHAT DOES THE TRANSITION TO “DIGITAL” TELEVISION MEAN?
A. Currently, most TV stations are already broadcasting a digital and an analog signal. On June 12th, 2009 they will no longer broadcast the analog signal.  When the analog signal is shut off, TV’s receiving content using an antenna will no longer be able to display programming.  These older television sets can still be used with the purchase of a Digital TV Converter box Read more

How to Keep your Computer System Physically Clean

May 7, 2009

So, what is the best way to remove fingerprints and/or smudges from your computer screen? What about those smudges on your laptop? How do you safely remove them without damaging your screen? There are many different types of cleaners out there that are “supposed” to be okay to use computer screens, but there have been horrible accounts of people using an “approved” product and ruining their brand new screen.  ALWAYS read the manufacturer’s recommendations before using anything to clean your electronics, or you can potentially damage your screen. Read more